Working at Live nation entertainment
Live Nation Entertainment is an American multinational company that promotes and sells concert tickets for the world’s most famous music artists including Kanye West, Taylor Swift, and Beyonce.
Live Nation Entertainment was founded in 2010 following the merger between Live Nation and Ticketmaster.
Many people criticized the merger, arguing that it would reduce competition in the market and concert goers would suffer. It is estimated that Live Nation Entertainment now controls 70% of the live music events market.
Most of Live Nation’s employees are not hired as full-time employees. A quick search on Live Nation’s recruitment website shows that most of the job positions available are part-time jobs, which includes casual and seasonal jobs.
A large number of Live Nation’s staff are young people that enjoy going to concerts.
The majority of the staff say working at Live Nation is a fun way to earn a little extra income.
The average hourly wage for a ticket taker at a Live Nation event is $13 per hour.
However, lots of staff have also posted negative feedback about working at Live Nation Entertainment on job review websites.
The top three most common complaints on these job review websites are:
- No benefits (except free meals at concerts) provided for part-time and casual staff
- Other staff not doing their job properly
- Poor pay
Questions
- Define the term multinational company. (1)
- State the sector that Live Nation Entertainment belongs to. (1)
- Explain one reason why people were against the merger between Live Nation and Ticketmaster. (3)
- Analyse the benefits for Live Nation Entertainment of employing casual staff. (6)
- Analyse the disadvantages for Live Nation Entertainment of employing casual staff. (6)
Question 3:
- Think about why consumers would suffer if newly merged company controls too much market share.
Question 4:
- One benefit is that …
- Another benefit might be that …
Question 5:
- One disadvantage could be that …
- Furthermore, …